iPhone on Sale This Friday Night at Apple, O2 and Carphone Warehouse Retail Stores in the UK

LONDON—November 6, 2007—Apple’s revolutionary iPhone™ will go on sale this Friday, November 9 at 6:02 p.m. at Apple®, O2 and Carphone Warehouse retail and online stores. iPhones will be available at more than 1,300 Apple, O2 and Carphone Warehouse retail locations across the UK, giving customers their first chance to get their hands on this revolutionary new product. iPhone combines three devices into one—a mobile phone, a widescreen iPod®, and a breakthrough Internet device—all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers.

“We can’t wait for our customers to get their hands on the iPhone this Friday night,” said Ron Johnson, Apple’s senior vice president of Retail. “Every Apple retail store will offer support for iPhone at the legendary Genius Bar, and beginning Saturday morning you can learn how to get the most out of your new iPhone by attending a free workshop or scheduling a personal training session through our popular One-to-One program.”

“O2 stores are fully geared up for what will be the year’s biggest product launch,” said Mark Stansfeld, O2’s sales director. “We’ve hired and trained hundreds of new iPhone specialists who will be in all 450 O2 stores giving live demos and showing customers how to get the most out of their iPhone.”

iPhone users in the UK will be able to activate their new iPhones using Apple’s popular iTunes® software running on a PC or Mac® in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their tariff and activate their iPhone. Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes.

Pricing & Availability
iPhone will be sold exclusively in the UK through Apple, O2 and Carphone Warehouse’s retail and online stores for £269 (inc VAT) with 8GB of storage and will work with either a PC or Mac. All Apple, O2 and Carphone Warehouse retail locations will allow customers to purchase up to two iPhones per person on a first come, first served basis. iPhone requires a new 18-month contract with O2.

Three iPhone tariffs will be available from O2 starting at £35, which all include free unlimited usage of the O2 mobile data network, and in a market first, free unlimited use of The Cloud, the UK’s largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK. In another market first, O2’s iPhone data tariff will be truly unlimited with no fair usage cap.*

iPhone activation will require an Internet connection; an iTunes Store account or a major credit card; the latest version of iTunes available at www.itunes.com and a PC or Mac with a USB 2.0 port and one of the following operating systems: Mac OS® X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or later; or Windows Vista Home Premium, Business, Enterprise or Ultimate Edition.

*Terms and conditions for data use will stipulate personal use only and prohibit use of the iPhone as a data modem, otherwise customers can surf and enjoy iPhone without limits.

O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, EDGE, 3G and WLAN. Every month, O2’s 17.8 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50 percent of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100 percent ownership of Be, a leading UK fixed broadband provider.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Source: Apple.com

Apple Reports Fourth Quarter Results

Quarterly Mac Sales Set New Record
Quarterly iPhone Sales Exceed One Million

CUPERTINO, California—October 22, 2007—Apple® today announced financial results for its fiscal 2007 fourth quarter ended September 29, 2007. The Company posted revenue of $6.22 billion and net quarterly profit of $904 million, or $1.01 per diluted share. These results compare to revenue of $4.84 billion and net quarterly profit of $542 million, or $.62 per diluted share, in the year-ago quarter. Gross margin was 33.6 percent, up from 29.2 percent in the year-ago quarter. International sales accounted for 40 percent of the quarter’s revenue.

Apple shipped 2,164,000 Macintosh® computers, representing 34 percent growth over the year-ago quarter and exceeding the previous quarterly record for Mac® shipments by 400,000. The Company sold 10,200,000 iPods during the quarter, representing 17 percent growth over the year-ago quarter. Quarterly iPhone™ sales were 1,119,000, bringing cumulative fiscal 2007 sales to 1,389,000.

“We are very pleased to have generated over $24 billion in revenue and $3.5 billion in net income in fiscal 2007,” said Steve Jobs, Apple’s CEO. “We’re looking forward to a strong December quarter as we enter the holiday season with Apple’s best products ever.”

“Apple ended the fiscal year with $15.4 billion in cash and no debt,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first quarter of fiscal 2008, we expect revenue of about $9.2 billion and earnings per diluted share of about $1.42.”

Apple will provide live streaming of its Q4 2007 financial results conference call utilizing QuickTime®, Apple’s standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PDT on Monday, October 22, 2007 at www.apple.com/quicktime/qtv/earningsq407/ and will also be available for replay.

This press release contains forward-looking statements about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include potential litigation and government enforcement actions that may result from the matters investigated by the special committee of the board of directors and the restatement of the Company’s consolidated financial statements; unfavorable results of legal proceedings; the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; continued competitive pressures in the marketplace; the Company’s reliance on sole service providers for iPhone in the U.S., U.K., Germany and France; the continued availability on acceptable terms of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the effect that product quality problems could have on the Company’s sales and operating profits; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company’s dependency on the performance of distributors and other resellers of the Company’s products; the Company’s reliance on the availability of third-party digital content; and the potential impact of a finding that the Company has infringed on the intellectual property rights of others. More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 30, 2006, its Forms 10-Q for the quarters ended December 30, 2006, March 31, 2007, and June 30, 2007, and its Form 10-K for the year ended September 29, 2007 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Source: Apple.com

Apple Introduces All New iPod nano

World’s Most Popular Music Player Now Plays Video

SAN FRANCISCO—September 5, 2007—Apple® today introduced the all new iPod® nano, bringing video playback, an enhanced user interface featuring Cover Flow™, and an incredible new design to the world’s most popular music player. The new iPod nano features a larger two-inch display with 204 pixels per inch, which lets users watch their favorite movies, TV shows and music videos in the same resolution they currently enjoy on the video iPod. iPod nano also includes three fun games, and additional games can be purchased from the online iTunes® Store (www.itunes.com). iPod nano delivers up to 24 hours of audio playback or five hours of video playback on a single charge, and is encased in a beautiful new all-metal design made with anodized aluminum and polished stainless steel and comes in five new colors—silver, black, blue, green and a (PRODUCT) RED special edition.

“We’ve taken the most popular music player in the world and added stunning video playback just in time for the holiday season,” said Steve Jobs, Apple’s CEO. “The iPod nano just keeps getting better and better with each new generation.”

The all new iPod nano features a 204 pixel per inch display that is 65 percent brighter than the previous generation and delivers 320x240 resolution that is perfect for watching your favorite movies and TV shows on the go. iPod nano also features an enhanced user interface that shows off album artwork and photos like never before, and now includes Cover Flow, so you can scroll through your entire music collection by album cover artwork using the Click Wheel.

The all new iPod nano is perfect for playing iPod games and comes pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced 360 degree brick-bashing game; and Klondike, the popular solitaire card game. Additional games will be available for iPod nano later this month from the iTunes Store, including Sudoku and Tetris from Electronic Arts and Ms. PAC-MAN from NAMCO.

iPod nano works seamlessly with iTunes so you can import, manage, and then easily auto-sync your favorite content. Buy music, video, and games for your iPod nano from the iTunes Store with more than six million songs available for preview and one-click purchase. With up to 24 hours of audio playback or five hours of video playback on a single charge,* the all new iPod nano is the ultra-portable way to enjoy your favorite music, TV shows and movies on the go.

The iPod is the world’s most popular family of digital music players with over 100 million sold. Today, Apple released its most exciting iPod lineup ever with the iPod shuffle in five new colors; iPod classic holding up to 40,000 songs; the incredible all new iPod nano with video playback; and the breakthrough iPod touch with a revolutionary multi-touch user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 70 percent of US automobiles.

Pricing & Availability
Available today, the 4GB iPod nano comes in silver for just $149 (US) and the 8GB model is available in silver, black, blue, green and a (PRODUCT) RED special edition for just $199 (US). Both the 4GB and 8GB iPod nano for Windows or Mac are available worldwide immediately through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. All iPod nano models include earbud headphones, a USB to 30-pin cable and a Universal Dock Connector.

iPod nano requires a Mac® with a USB 2.0 port, Mac OS® X v10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4. Internet access is required and a broadband connection is recommended, fees may apply. The iTunes Store is not available in all countries.

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution combined with 128-Kbps audio; actual capacity varies by content.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Source: Apple.com