Global Collaboration Brings the Worlds of Sports & Music Together Like Never Before

NEW YORK - May 23, 2006 - Nike and Apple today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod nano to connect you to the ultimate personal running and workout experience.

Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.

"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," Parker said. "This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future."

"We're working with Nike to take music and sport to a new level," said Steve Jobs, Apple's CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."

The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.

Armstrong, who is preparing for his first NY Marathon, said, "If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level."

"I definitely use music both ways," Radcliffe said. "I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race."

Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.

Pricing & Availability
The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 (US) through the Apple Store (www.apple.com), Apple's retail stores, Apple Authorized Resellers as well as Nike.com (www.nike.com), Niketown, NikeWomen stores and select retail stores in the US.

The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a Mac with a USB 2.0 ports and Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.

Nike+iPod images

Nike, Inc. based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online.

Source: Apple.com

Favorites Including "24," "Prison Break" & "The Shield" Available Beginning Today

LOS ANGELES and CUPERTINO, California - May 9, 2006 - Fox Entertainment Group (FEG) and Apple today announced hit television programming from FOX, FX, SPEED, FUEL TV and 20th Century Fox Television library is now available for purchase on the iTunes Music Store (www.itunes.com). The new Fox programming features 16 series including "24," "Prison Break" and "The Shield," is the largest network debut to date on iTunes and spans current hit programming from the drama, comedy and reality genres, plus several classic favorites. iTunes now offers over 90 TV shows for $1.99 per episode for viewing on a computer or iPod.

"As this partnership demonstrates, we're committed to delivering our content to consumers in as many ways as possible," said Peter Levinsohn, president, Fox Digital Media. "Today, with some of the world's premier television content, Fox is bringing unprecedented depth - in a single launch - to the iTunes Music Store."

"We're thrilled to offer such a wide range of hit programming from Fox Entertainment Group on iTunes," said Eddy Cue, Apple's vice president of iTunes. "Customers can now download smash hits including '24,' 'Prison Break,' and 'The Shield' from the world's most popular online video store for viewing on their computer or iPod."

Fans can now purchase current dramatic hits including FOX's "24" and "Prison Break" and FX's "The Shield;" comedies, including FX's "It's Always Sunny in Philadelphia," and FOX's "Stacked;" reality series, including FOX's "Unan1mous," FX's "Black. White," and "30 Days;" and favorites from the 20th Century Fox Television library, including "Buffy the Vampire Slayer," "Firefly" and "Lost in Space." Additionally, the Fox programming will feature a variety of specialized programming from SPEED, including "Pinks," "Unique Whips" and FUEL TV's action sports diary "First Hand."

Pricing & Availability
iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from www.apple.com/itunes. Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.

With Apple's legendary ease of use, pioneering features such as integrated video and Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than three million songs from the major music companies and over 1,000 independent labels.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Fox Entertainment Group (FEG) is a unit of News Corporation (NYSE: NWS, NWS.A). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company's studios, production facilities and film and television library provide high-quality creative content, and the Company's broadcasting and cable networks provide extensive distribution platforms for the Company's programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

Source: Apple.com